PRODUCT DEVELOPMENT STRATEGY FOR GERIATRIC SERVICES:  A CASE STUDY AT A HOSPITAL IN SURABAYA. INTERNATIONAL JOURNAL OF NURSING AND MIDWIFERY SCIENCE (IJNMS), [S. l.], v. 9, n. 2, p. 231–241, 2025. DOI: 10.29082/IJNMS/2025/Vol9/Iss2/695. Disponível em: https://ijnms.net/index.php/ijnms/article/view/695. Acesso em: 16 sep. 2025.